On the centerpiece of the marketing campaign, Rizzoli Worldwide will publish Ralph Lauren’s Polo Shirt, which is an enchanting look again on the historical past of the enduring wardrobe basic. With lovely pictures, an introduction by Ralph Lauren, and an afterword by David Lauren, the e-book shines the highlight on the shirt, itself. Embodying a classy casualness that’s uniquely American, the polo shirt is a cultural image, worn by everybody from film stars and presidents to athletes and artists. As said throughout the first chapter, “The Polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Empire State Constructing is to New York Metropolis.” Whether or not worn with the collar popped up, open and untucked, or dressed up underneath a swimsuit jacket, the Polo embodies the optimism of American model. For over 5 many years, the polo shirt has journeyed all over the place, creating recollections for all who’ve made it a part of their lives. It grew to become not solely a
canvas for Lauren’s artistry, however a backdrop and inspiration for a lot of desires, hopes, and ambitions for folks everywhere in the world.
As Ralph Lauren, Government Chairman and Chief Artistic Officer of Ralph Lauren Company,
states within the introduction, “I wished the shirt to turn out to be a part of the lifetime of the one who wore it.
I by no means knew that after fifty years it will turn out to be such a private icon everywhere in the world. What
I do has at all times come from the way in which folks reside. It is trustworthy and from the guts and hopefully that
is what touches the range of people that put on my Polo and all my garments.”
This 544-page compendium celebrates and paperwork the long-lasting model and influential affect of
the Polo Shirt, which has by no means been outlined by the most recent development. A juxtaposition of modernity
and heritage, custom and individuality, refinement and ease, it at all times endures and continues to
evolve in modern and sustainable methods. As seen by means of historic imagery and advised by means of the
private tales of celebrities, politicians and presidents, royals, world class athletes, in addition to
on a regular basis folks, the e-book showcases numerous people who’ve made the Polo their very own and
impressed others to observe swimsuit alongside the way in which. From the basic white to the weathered Polo, from the Earth Polo to the US Olympics, the US Open, and Wimbledon Championship collaborations,
This distinctive quantity celebrates the total spectrum of the Polo, making it a collector’s dream.
American Filmmaker Ken Burns sums it up greatest in his foreword, “While you put on a polo shirt
you are immediately engaged in a profound irony between being distinctive, but in addition—as a result of so many
others on this planet put on it—belonging.”